Pacific Northwest Beer Chick

Breweries, Beers & Good Times

Drink a beer, save a butterfly! October 7, 2012

I received this press release earlier this week. Another great brewery doing wonderful things…

– Pelican Pub & Brewery and conservation partners launch Silverspot IPA –

SEATTLE — Pelican Pub & Brewery, in conjunction with Woodland Park Zoo and other conservation partners, have teamed up to craft the new Silverspot IPA that not only delivers a great taste, but supports an important conservation mission.

Silverspot IPA was created by Pelican brew masters to celebrate the population augmentation of the threatened Oregon silverspot butterfly in its native grassland habitat.

The silverspot was once abundant along the coasts of Washington, Oregon and California until determined threatened in 1980. Through the Oregon Silverspot Captive Rearing program, Woodland Park Zoo and its conservation partners continue to restore the silverspot population. Pelican Pub & Brewery joined the efforts and raised a glass to conservation with a portion of proceeds of Silverspot IPA benefitting the butterfly conservation program.

Pelican brew master Darron Welch selected the blend of Sterling, Fuggle and Meridian hops to deliver an herbal, floral, spicy and tangerine-like flavor for the 6% abv IPA. Silverspot IPA is a medium-bodied brew with a brilliant golden color and complex hop aroma. The new English-Style IPA offers a distinctly different flavor than Northwest IPAs. Traditionally, Northwest IPAs are rather hoppy and bitter in taste. Though, Silverspot IPA (55 IBUs) offers a balance of malt and hops, with less emphasis on assertive hops.

Silverspot IPA is the sixth addition to Pelican’s core lineup, making it available year round and distributed by the bottle throughout the Northwest.

“To us, this seemed like a natural partnership,” said Ken Henson, Pelican Pub & Brewery general manager. “We have been waiting for an opportunity to produce an English style IPA, which will be a little more accessible to the average beer drinker. We’re excited about the cross-promotional opportunity and for the public awareness of the Oregon silverspot.”

The Oregon Silverspot Captive Rearing Program is a collaborative habitat restoration and augmentation program helping to increase the silverspot butterfly population. Program partners, including Woodland Park Zoo and Oregon Zoo, raise caterpillars in captivity until they become pupae and eventually emerge from the pupae as butterflies. They are then released into protected areas along the Oregon Coast in an ongoing effort to increase the population. One of the protected areas is Cascade Head, visible from the deck of Pelican Pub & Brewery.

“In August, Woodland Park Zoo released more than a thousand silverspot butterflies back into their natural habitat along the Oregon Coast,” said Erin Sullivan, a collection manager at Woodland Park Zoo. “It’s a very important conservation initiative to us, and we’re thrilled Pelican joined us and our partners to help raise awareness and support for the silverspot population.”

The Oregon Silverspot Captive Rearing Program recently earned a Significant Achievement Award from the Association of Zoos & Aquariums, the accrediting organization for more than 200 zoos and aquariums in North America.

The new brew will be available in Seattle the first week of October at select PCC Natural Markets, Whole Foods and QFC locations for $4.99 per 22 oz. bottle. For a full list of retailers, visit www.zoo.org/silverspot. A portion of the proceeds from the sale of this beer will help fund conservation efforts for the Oregon silverspot butterfly.

To learn more about the Pelican Pub & Brewery Silverspot IPA, Oregon Silverspot Captive Rearing Program or its conservation partners, visit www.zoo.org/silverpot.

Silverspot IPA Launch

Cheers!

Liz

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One Response to “Drink a beer, save a butterfly!”

  1. […] Drink a beer, save a butterfly! (pnwbeerchick.com) […]


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